THE BRIEF:
To design a business/corporate style of branding with a logo that expresses more of a professional style than creative for educational purposes.
THE FOUNDERS (Pip and Rachel):
Rachel & I worked closely together at UCAS between 2013 - 2017 (ish). We are both colleagues and very good friends. We shared a job in the policy and research team at UCAS and would often talk about our aspirations of developing a consultancy together. Our lives mapped each other in terms of getting married and having children all around the same time. Rachel has had other consultancy businesses focused in the area of higher education and her strengths are very much in the business development, policy and networking side; My strengths are in the higher education research and student engagement side - currently, I am working as a project manager at a University. I'd say that Rachel and my personalities are both extrovert.
